Conducting a Market Study for a New Product

This roadmap guides you through the essential steps to conduct an effective market study for a new product. It will help readers understand the importance of this process to minimize risks and maximize success when launching a product.



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Importance of the topic

Conducting a market study is crucial to determine if a new product meets a market need and has a chance of success. Without this step, a company risks launching a product that won’t find its place, leading to financial losses. Studies show that more than 40% of products fail because they do not meet a real market need.]

Step-by-step guide

1. Market demand analysis

Évaluer la demande potentielle pour le produit :
- Recherche de données de marché :

2. Market segmentation

Définissez les seg

3. Test du

Mettez

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